NOVEMBER NEWSLETTER
by Olajengbesi OS
Stay connected
This is an insight from my new book
THE 21 COMMANDMENT OF THE MUSIC INDUSTRY
Subject: Why Every Artist Should Be on YouTube VEVO – A Missed Opportunity for Many Musicians
Hello,
Happy November! As we embrace the excitement of this new month in 2024, I want to address an overlooked opportunity that could dramatically boost the success of many artists: ‘YouTube VEVO’ Through my research work with musicians across genres, I’ve noticed that many artists especially the independent and emerging artists are unaware of the potential VEVO offers. This platform can be a powerful tool to expand your reach, enhance visibility, and grow your fanbase. Today, I’d like to highlight why VEVO should be on every artist’s radar, regardless of their musical style.
The Power of YouTube VEVO
Countless artists pour substantial resources into creating top-notch music and videos, yet they miss out on the advantages a VEVO channel offers. VEVO is not just another video platform—it’s a high-caliber distribution partner with YouTube, specifically designed to amplify your music’s reach and presence.
VEVO serves as a trusted home for high-quality music videos from leading labels, established independent artists, and emerging talents. By joining VEVO, your content doesn’t simply get uploaded—it becomes part of an exclusive catalog that adds professionalism and visibility to your brand. Unfortunately, too many artists overlook this opportunity.
Why Choose VEVO?
VEVO provides several unique benefits that can elevate your career:
1. Enhanced Credibility: VEVO is synonymous with premium music content, associating your work with a standard of excellence. A VEVO channel differentiates you from other creators, showcasing your commitment to quality and professionalism.
2. Increased Visibility and Reach: VEVO’s strategic algorithms and close partnership with YouTube improve the discoverability of VEVO videos. Additionally, VEVO maintains strong connections with platforms like Spotify, Apple Music, and others, enhancing your visibility across major digital channels.
3. Improved Monetization: While a regular YouTube channel offers some monetization, VEVO’s ad options provide higher earning potential. VEVO’s targeted ad placements and higher CPM rates mean artists can benefit from more robust ad revenue.
4. Professional Support and Analytics: VEVO offers dedicated support in content management and distribution, along with access to detailed audience analytics. This insight allows you to refine your marketing strategies, better engage your audience, and strengthen your presence.
How to Join VEVO
Starting a VEVO channel requires a bit more than setting up a traditional YouTube account. VEVO works with select distributors, often requiring artists to collaborate with these channels or labels. While this process might seem challenging, it’s well worth it.
In Conclusion: Don’t Limit Your Reach
Your talent deserves to reach a wider audience, and VEVO can be an important tool in achieving that. No matter your genre—whether Gospel, R&B, hip-hop, or beyond—VEVO offers unmatched visibility, credibility, and income potential.
Let’s make this month the start of an elevated approach to your music
Here’s to growth, new fans, and a lasting impact in the music industry!
Warm regards,
